Viburnum trilobum, commonly known as American Cranberrybush or Highbush Cranberry, is a hardy native deciduous shrub prized for its attractive white flowers, bright red berries, and vibrant fall foliage. Native to northern and central North America, this versatile shrub is an excellent choice for native plant gardens, wildlife gardens, hedges, borders, woodland edges, and naturalized landscapes.

In late spring, Viburnum trilobum produces large, rounded clusters of white flowers, with showy outer blooms surrounding smaller fertile flowers in the center. The blossoms attract bees, butterflies, and other beneficial pollinators. In late summer and fall, the flowers develop into clusters of bright red, cranberry-like fruit that persist into winter and provide an important food source for birds and other wildlife.

American Cranberrybush performs best in full sun to partial shade and prefers moist, well-drained soil. It adapts well to a variety of growing conditions and can tolerate colder climates, making it a dependable choice for northern landscapes. Its attractive three-lobed leaves develop brilliant shades of yellow, orange, red, and purple in fall, providing exceptional seasonal color.

With its showy spring flowers, abundant red fruit, colorful fall foliage, and strong wildlife value, Viburnum trilobum is an outstanding native shrub for gardeners looking to add multi-season interest, habitat, and ecological value to the landscape.