Echinacea purpurea ‘White Swan’, commonly known as White Swan Coneflower, is a classic, long-blooming perennial prized for its elegant white petals and distinctive copper-orange central cones. Blooming from early summer through fall, its large, daisy-like flowers provide months of bright color while attracting butterflies, bees, and other beneficial pollinators. Its graceful, upright habit and abundant blooms make it a favorite for cottage gardens, perennial borders, and naturalized landscapes.

This low-maintenance perennial thrives in full sun and well-drained soil, where it develops excellent drought and heat tolerance once established. White Swan Coneflower is deer resistant and an outstanding choice for pollinator gardens, water-wise landscapes, prairie-style plantings, and native-inspired gardens. As the blooms mature, the seed heads provide an important food source for songbirds, extending seasonal interest well into fall and winter.

Ideal for landscape borders, mass plantings, cut flower gardens, foundation plantings, and meadow gardens, Echinacea purpurea ‘White Swan’ pairs beautifully with ornamental grasses, black-eyed Susans, salvias, and other sun-loving perennials. Whether planted as a striking focal point or in sweeping drifts, this dependable coneflower delivers long-lasting blooms, exceptional pollinator value, and reliable performance in residential and commercial landscapes.

NOT INTENDED FOR CONSERVATION USE, PLEASE SEE STRAIGHT SPECIES